Now! Charity Group Ltd
Analysis
Now! Charity Group Ltd is a registered charity in England and Wales, based in Lewes East Sussex. It was registered in August 1995, 31 years ago. Its declared purposes cover general charitable purposes, education/training, the prevention or relief of poverty and accommodation/housing, which this site groups under poverty relief. Legally it is a charitable company (Companies House number 03077894). It says it provides services.
In the financial year ending December 2025, Now! Charity Group Ltd reported income of £523k and spending of £569k, spending 109% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income fell from £625k to £523k (-16%), an average of -4.4% a year. The sharpest change came in the year to December 2024, when income dropped by 22%. Over the whole period it spent 107% of the income it received.
Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, Now! Charity Group Ltd sits at the 88th percentile: it is larger than about 88% of them. Against every charity in England and Wales with reported income it ranks in the 90th percentile. Charities of a similar size with the same main cause include Victory Gospel Church (£522k), Citizens Advice North East Kent (£523k) and Open Door Church (St. Neots) (£522k).
In its latest detailed accounts, income came from charitable activities 88%, trading 4.6% and donations and legacies 4.6%. Charitable activities took 100% of spending and raising funds 0.3%. Reserves of £136k would cover about 3 months of spending at that rate. It employed 14 people.
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Donations 4.6%
- Charitable activities 88%
- Trading 4.6%
- Investments 0.1%
- Other 2.6%
In the charity's own words
Now! is a community-led charity. Our flagship household services reduce waste and carbon footprint via reusing and recycling hundreds of tonnes of household items. Whilst our social inclusion activities maximise our social impact through multiple 'Projects for Good'. These are local support initiatives which are driven to achieve transformation for people at risk of exclusion.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Victory Gospel Church | Southampton | £522k |
| Citizens Advice North East Kent | Canterbury | £523k |
| Open Door Church (St. Neots) | Cambridgeshire | £522k |
| The Furniture Project | Newark | £523k |