Viva!
Analysis
Viva! is a registered charity in England and Wales, based in Bristol. It was registered in May 1994, 32 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives and animals, which this site groups under health and saving lives. Legally it is a charitable trust. It says it makes grants to organisations and provides advocacy/advice/information.
In the financial year ending March 2025, Viva! reported income of £1.8m and spending of £1.9m, spending 106% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income grew from £1.6m to £1.8m (+15%), an average of +3.5% a year. The sharpest change came in the year to March 2023, when income rose by 79%. Over the whole period it spent 86% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Viva! sits at the 93rd percentile: it is larger than about 93% of them. Against every charity in England and Wales with reported income it ranks in the 96th percentile. Charities of a similar size with the same main cause include The Lady Nuffield Home (£1.8m), Barking & Dagenham Youth Zone (£1.8m) and Beaumond House Community Hospice (£1.8m).
In its latest detailed accounts, income came from donations and legacies 93%, trading 5.6% and investments 1.4%. Gifts in wills alone brought in £732k. Charitable activities took 93% of spending and raising funds 5.9%. Reserves of £1.7m would cover about 11 months of spending at that rate. It employed 27 people.
Income and spending
Where the income comes from
- Donations 52%
- Legacies 41%
- Trading 5.6%
- Investments 1.4%
In the charity's own words
Viva! is a vegan charity campaigning to save animals. We reveal how farmed animals are treated and have placed many major investigations in the media. Viva! also educates and campaigns on the impact of diet on wildlife, the planet and our health. We present talks, cookery demos and produce a lovely array of helpful materials. We run the Vegan Recipe Club, 7 and 30 Day Vegan and My Vegan Town.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Lady Nuffield Home | Oxfordshire | £1.8m |
| Barking & Dagenham Youth Zone | Dagenham | £1.8m |
| Beaumond House Community Hospice | Nottinghamshire | £1.8m |
| Huddersfield Giants Community Trust Ltd | Huddersfield | £1.8m |