Pineapple Club

Analysis

Pineapple Club is a registered charity in England and Wales, based in London. It was registered in March 1993, 33 years ago. Its declared purposes cover the advancement of health or saving of lives, disability, the prevention or relief of poverty and amateur sport, which this site groups under health and saving lives. It says it provides human resources, provides services and provides advocacy/advice/information.

In the financial year ending March 2025, Pineapple Club reported income of £21k and spending of £33k, spending 154% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income grew from £344 to £21k (+6105%), an average of +181% a year. The sharpest change came in the year to March 2023, when income rose by 924%. Over the whole period it spent 246% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Pineapple Club sits at the 39th percentile: it is larger than about 39% of them. Against every charity in England and Wales with reported income it ranks in the 46th percentile. Charities of a similar size with the same main cause include Mission Morogoro (£21k), The George O'brien Trust (£21k) and Sheila Whitley Trust (£21k).

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.