Baby Blues Appeal
Analysis
Baby Blues Appeal is a registered charity in England and Wales, based in Wolverhampton. It was registered in November 1992, 34 years ago. Its declared purposes cover the advancement of health or saving of lives, which this site groups under health and saving lives. It says it makes grants to organisations.
In the financial year ending August 2025, Baby Blues Appeal reported income of £65k and spending of £62k, spending 95% of its income. Across the 5 years on record, from August 2021 to August 2025, income grew from £55k to £65k (+19%), an average of +4.4% a year. The sharpest change came in the year to August 2022, when income dropped by 19%. Over the whole period it spent 101% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Baby Blues Appeal sits at the 56th percentile: it is larger than about 56% of them. Against every charity in England and Wales with reported income it ranks in the 65th percentile. Charities of a similar size with the same main cause include The Road Operators Safety Council (£65k), British Indian Psychiatric Association (£65k) and Memory Matters Foundation (£65k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The charity's activity is the selling of donated goods in a charity shop, and occasional fundraising, organised by volunteers, in order to donate to neo-natal special care units in local hospitals.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Road Operators Safety Council | Warwick | £65k |
| British Indian Psychiatric Association | Coventry | £65k |
| Memory Matters Foundation | plymouth | £65k |
| W W Spooner Charitable Trust | Herefordshire | £65k |