Destination Florida
Analysis
Destination Florida is a registered charity in England and Wales, based in Manchester. It was registered in July 1991, 35 years ago. Its declared purposes cover general charitable purposes, the advancement of health or saving of lives and disability, which this site groups under health and saving lives. It says it makes grants to individuals and provides other finance.
In the financial year ending December 2025, Destination Florida reported income of £597k and spending of £659k, spending 110% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £334k to £597k (+79%), an average of +16% a year. The sharpest change came in the year to December 2023, when income rose by 131%. Over the whole period it spent 88% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Destination Florida sits at the 85th percentile: it is larger than about 85% of them. Against every charity in England and Wales with reported income it ranks in the 91st percentile. Charities of a similar size with the same main cause include The Charity of William Williams (£596k), The Truants Foundation (£597k) and Hospitallers Ukraine Aid (£595k).
In its latest detailed accounts, income came from donations and legacies 99%. Charitable activities took 71% of spending and raising funds 8.5%. Reserves of £395k would cover about 7 months of spending at that rate. It employed 3 people.
Income and spending
Where the income comes from
- Donations 99%
- Investments 0.8%
In the charity's own words
Destination Florida operates in the North West of England, mainly in the Greater Manchester , Leeds and Liverpool.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Charity of William Williams | Dorchester | £596k |
| The Truants Foundation | London | £597k |
| Hospitallers Ukraine Aid | London | £595k |
| Gainsborough Trinity Foundation | Lincolnshire | £597k |