Bliss -The National Charity for the Newborn

Analysis

Bliss -The National Charity for the Newborn is a registered charity in England and Wales, based in London. It was registered in May 1991, 35 years ago. Its declared purposes cover the advancement of health or saving of lives, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 02609219). It says it makes grants to organisations, provides services and provides advocacy/advice/information.

In the financial year ending March 2025, Bliss -The National Charity for the Newborn reported income of £2.3m and spending of £2.3m, spending 98% of its income. Across the 5 years on record, from March 2021 to March 2025, income fell from £2.7m to £2.3m (-14%), an average of -3.6% a year. Over the whole period it spent 97% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Bliss -The National Charity for the Newborn sits at the 94th percentile: it is larger than about 94% of them. Against every charity in England and Wales with reported income it ranks in the 97th percentile. Charities of a similar size with the same main cause include Mind BLMK (£2.3m), The Stoneygate Trust (£2.3m) and Betsi Cadwaladr University Health Board Charity and Other Related Charities (£2.3m).

In its latest detailed accounts, income came from trading 64%, donations and legacies 25% and charitable activities 10%. Gifts in wills alone brought in £3,616. Charitable activities took 51% of spending and raising funds 48%. Grants to other organisations totalled £50k. Reserves of £740k would cover about 4 months of spending at that rate. It employed 42 people.