The Toy Trust
Analysis
The Toy Trust is a registered charity in England and Wales, based in London. It was registered in January 1991, 35 years ago. Its declared purposes cover general charitable purposes, the advancement of health or saving of lives, disability and the prevention or relief of poverty, which this site groups under health and saving lives. Legally it is a charitable trust. It says it makes grants to organisations.
In the financial year ending December 2025, The Toy Trust reported income of £180k and spending of £284k, spending 158% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £146k to £180k (+24%), an average of +5.5% a year. The sharpest change came in the year to December 2023, when income rose by 77%. Over the whole period it spent 112% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, The Toy Trust sits at the 71st percentile: it is larger than about 71% of them. Against every charity in England and Wales with reported income it ranks in the 79th percentile. Charities of a similar size with the same main cause include Family Friends (Wrexham) (£180k), Joss Searchlight (£180k) and Pora Zimbabwe (£180k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The Trustees shall hold the Trust Fund and the income thereof upon trust to pay or apply the same to or for such Charity or Charities or Charitable purposes connected with children as they shall in their absolute discretion from time to time decide.The Trust makes grants in response to requests from charitable causes where it considers their aims to be within its area of operation.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Family Friends (Wrexham) | Wrexham | £180k |
| Joss Searchlight | Oxfordshire | £180k |
| Pora Zimbabwe | London | £180k |
| Climbing Out | Shropshire | £181k |