Now Initiative

Analysis

Now Initiative is a registered charity in United States, based in Omaha, NE. It received its IRS tax-exemption ruling in October 2021, 5 years ago. Its declared purposes cover arts, culture and humanities, which this site groups under arts, culture, heritage and science. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Now Initiative reported income of $543k and spending of $151k, leaving 72% of income unspent that year. Across the 2 years on record, from December 2022 to December 2023, income grew from $100k to $543k (+444%), an average of +444% a year. The sharpest change came in the year to December 2023, when income rose by 444%. Over the whole period it spent 41% of the income it received.

Among 45,478 United States charities whose main cause is arts, culture, heritage and science and that reported income, Now Initiative sits at the 78th percentile: it is larger than about 78% of them. Against every charity in United States with reported income it ranks in the 71st percentile, and in the 71st percentile within NE. Charities of a similar size with the same main cause include Kulintang Arts Inc ($543k), Childrens Museum of Oswego ($543k) and Ishida Dance Company Inc ($543k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 102% and program service revenue 3.6% of the total. It paid $12k in professional fundraising fees. At year end it held assets of $525k against liabilities of $115k, net assets of $411k.