Red Media

Analysis

Red Media is a registered charity in United States, based in Santa Fe, NM. It received its IRS tax-exemption ruling in September 2021, 5 years ago. Its declared purposes cover arts, culture and humanities, which this site groups under arts, culture, heritage and science. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending June 2023, Red Media reported income of $332k and spending of $319k, spending 96% of its income. Across the 3 years on record, from June 2021 to June 2023, income grew from $142k to $332k (+134%), an average of +53% a year. The sharpest change came in the year to June 2022, when income rose by 140%. Over the whole period it spent 55% of the income it received.

Among 45,478 United States charities whose main cause is arts, culture, heritage and science and that reported income, Red Media sits at the 70th percentile: it is larger than about 70% of them. Against every charity in United States with reported income it ranks in the 64th percentile, and in the 61st percentile within NM. Charities of a similar size with the same main cause include Newaygo County Council for the Arts Incorporated ($332k), Aspen Santa Fe Ballet Fund ($332k) and Rusting Man Foundation ($332k).

On its Form 990 for the period ending June 2023, revenue came from contributions and grants 98% of the total. At year end it held assets of $388k against liabilities of $9,826, net assets of $378k.