Persuasion Institute

Analysis

Persuasion Institute is a registered charity in United States, based in Washington, DC. It received its IRS tax-exemption ruling in May 2021, 5 years ago. Its declared purposes cover education, which this site groups under education and training. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Persuasion Institute reported income of $390k and spending of $471k, spending 121% of what it took in. Across the 4 years on record, from December 2020 to December 2023, income fell from $540k to $390k (-28%), an average of -10% a year. The sharpest change came in the year to December 2022, when income dropped by 29%. Over the whole period it spent 80% of the income it received.

Among 66,972 United States charities whose main cause is education and training and that reported income, Persuasion Institute sits at the 65th percentile: it is larger than about 64% of them. Against every charity in United States with reported income it ranks in the 66th percentile, and in the 39th percentile within DC. Charities of a similar size with the same main cause include Lumbar Spine Research Society ($390k), Angels Touch ($390k) and Torah Temimah Jerusalem ($390k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 100% of the total. Compensation of current officers, directors and key employees was $215k (46% of expenses). At year end it held assets of $340k against liabilities of $0, net assets of $340k. It reported 2 employees.