Whats Important Now Foundation

Analysis

Whats Important Now Foundation is a registered charity in United States, based in Norman, OK. It received its IRS tax-exemption ruling in March 2016, 10 years ago. Its declared purposes cover mental health and crisis intervention, which this site groups under health and saving lives. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Whats Important Now Foundation reported income of $460k and spending of $369k, spending 80% of its income. Across the 5 years on record, from December 2019 to December 2023, income grew from $292k to $460k (+57%), an average of +12% a year. The sharpest change came in the year to December 2021, when income rose by 28%. Over the whole period it spent 94% of the income it received.

Among 40,470 United States charities whose main cause is health and saving lives and that reported income, Whats Important Now Foundation sits at the 54th percentile: it is larger than about 54% of them. Against every charity in United States with reported income it ranks in the 69th percentile, and in the 70th percentile within OK. Charities of a similar size with the same main cause include Benedictine Health Foundation Inc ($460k), Bulverde Spring Branch Pregnancy Care Center Inc ($460k) and Resolve It Inc ($460k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 100% of the total. Compensation of current officers, directors and key employees was $104k (28% of expenses). At year end it held assets of $116k against liabilities of $2,921, net assets of $113k. It reported 1 employees.