Trace Media Inc

Analysis

Trace Media Inc is a registered charity in United States, based in Brooklyn, NY. It received its IRS tax-exemption ruling in March 2016, 10 years ago. Its declared purposes cover arts, culture and humanities, which this site groups under arts, culture, heritage and science. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Trace Media Inc reported income of $6.1m and spending of $4.4m, leaving 28% of income unspent that year. Across the 6 years on record, from December 2018 to December 2023, income grew from $3.1m to $6.1m (+97%), an average of +14% a year. The sharpest change came in the year to December 2023, when income rose by 78%. Over the whole period it spent 90% of the income it received.

Among 45,478 United States charities whose main cause is arts, culture, heritage and science and that reported income, Trace Media Inc sits at the 97th percentile: it is larger than about 96% of them. Against every charity in United States with reported income it ranks in the 93rd percentile, and in the 91st percentile within NY. Charities of a similar size with the same main cause include San Jose Childrens Discovery Museum ($6.1m), Frank Lloyd Wright Trust ($6.1m) and North Carolina Museum of History Foundation ($6.1m).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 100% and program service revenue 0.0% of the total. Compensation of current officers, directors and key employees was $254k (5.8% of expenses). Other salaries and wages came to $2.4m. It paid $190k in professional fundraising fees. At year end it held assets of $3.3m against liabilities of $42k, net assets of $3.3m. It reported 28 employees.