Honest Ads Inc

Analysis

Honest Ads Inc is a registered charity in United States, based in New York, NY. It received its IRS tax-exemption ruling in September 2014, 12 years ago. Its declared purposes cover civil rights, social action and advocacy, which this site groups under human rights and equality. The IRS classifies it as a publicly supported organisation (gross receipts test) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Honest Ads Inc reported income of $54k and spending of $84k, spending 154% of what it took in. Across the 4 years on record, from December 2020 to December 2023, income fell from $245k to $54k (-78%), an average of -39% a year. The sharpest change came in the year to December 2021, when income dropped by 78%. Over the whole period it spent 73% of the income it received.

Among 9,611 United States charities whose main cause is human rights and equality and that reported income, Honest Ads Inc sits at the 18th percentile: it is larger than about 18% of them. Against every charity in United States with reported income it ranks in the 21st percentile, and in the 23rd percentile within NY. Charities of a similar size with the same main cause include C O R Ministries Inc ($54k), Cape Fear Guardian Ad Litem Association ($55k) and Gays Aginst Guns Inc ($54k).

On its Form 990-EZ for the period ending December 2023, revenue came from contributions and grants 100% of the total. At year end it held assets of $28k against liabilities of $10k, net assets of $18k.