Prokids

Analysis

Prokids is a registered charity in United States, based in Cincinnati, OH. It received its IRS tax-exemption ruling in December 1981, 45 years ago. Its declared purposes cover civil rights, social action and advocacy, which this site groups under human rights and equality. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Prokids reported income of $18.6m and spending of $3.6m, leaving 81% of income unspent that year. Across the 5 years on record, from December 2019 to December 2023, income grew from $5.6m to $18.6m (+233%), an average of +35% a year. The sharpest change came in the year to December 2023, when income rose by 326%. Over the whole period it spent 38% of the income it received.

Among 9,611 United States charities whose main cause is human rights and equality and that reported income, Prokids sits at the 98th percentile: it is larger than about 98% of them. Against every charity in United States with reported income it ranks in the 97th percentile, and in the 97th percentile within OH. Charities of a similar size with the same main cause include Transgender Law Center ($18.5m), Hanac Inc ($18.7m) and Western Resource Advocates ($18.5m).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 92% of the total. Compensation of current officers, directors and key employees was $132k (3.7% of expenses). Other salaries and wages came to $2.4m. At year end it held assets of $33.3m against liabilities of $865k, net assets of $32.4m. It reported 63 employees.