Direct Marketing Association of Northern California

Analysis

Direct Marketing Association of Northern California is a registered charity in United States, based in Morgan Hill, CA. It received its IRS tax-exemption ruling in March 2007, 19 years ago. Its declared purposes cover education, which this site groups under education and training. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Direct Marketing Association of Northern California reported income of $811k and spending of $663k, spending 82% of its income. Across the 4 years on record, from December 2020 to December 2023, income grew from $457k to $811k (+77%), an average of +21% a year. The sharpest change came in the year to December 2023, when income rose by 75%. Over the whole period it spent 93% of the income it received.

Among 66,972 United States charities whose main cause is education and training and that reported income, Direct Marketing Association of Northern California sits at the 73rd percentile: it is larger than about 73% of them. Against every charity in United States with reported income it ranks in the 77th percentile, and in the 78th percentile within CA. Charities of a similar size with the same main cause include Hyde Park Montessori ($811k), Arise Global Mission Partners ($811k) and Saginaw Future Inc ($811k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 0.6% and program service revenue 99% of the total. At year end it held assets of $165k against liabilities of $270, net assets of $165k.