The Guide Association - Midlands
Analysis
The Guide Association - Midlands is a registered charity in England and Wales, based in Leicestershire. It was registered in December 1971, 55 years ago. Its declared purposes cover education/training, which this site groups under education and training. Legally it is a charitable trust. It says it makes grants to individuals and provides human resources.
In the financial year ending December 2025, The Guide Association - Midlands reported income of £1.1m and spending of £1.0m, spending 95% of its income. Across the 5 years on record, from December 2021 to December 2025, income grew from £340k to £1.1m (+225%), an average of +34% a year. The sharpest change came in the year to December 2023, when income rose by 126%. Over the whole period it spent 95% of the income it received.
Among 21,402 England and Wales charities whose main cause is education and training and that reported income, The Guide Association - Midlands sits at the 94th percentile: it is larger than about 94% of them. Against every charity in England and Wales with reported income it ranks in the 94th percentile. Charities of a similar size with the same main cause include Dr Frost Learning (£1.1m), St Hild College (£1.1m) and Milton Keynes Special Needs Advancement Project (£1.1m).
In its latest detailed accounts, income came from charitable activities 91%, donations and legacies 6.7% and investments 2.7%. Charitable activities took 96% of spending and raising funds 0.0%. Reserves of £1.6m would cover about 18 months of spending at that rate. It employed 6 people.
Income and spending
Where the income comes from
- Donations 6.7%
- Charitable activities 91%
- Investments 2.7%
In the charity's own words
Girlguiding Midlands enables girls and young women to develop their potential and to make a difference in the world.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Dr Frost Learning | Surrey | £1.1m |
| St Hild College | Stocks Bank Road | £1.1m |
| Milton Keynes Special Needs Advancement Project | Milton Keynes | £1.1m |
| Moorfield School Ltd | Ilkley | £1.1m |