Heart of England Retirement Organisation (H.e.r.o.)
Analysis
Heart of England Retirement Organisation (H.e.r.o.) is a registered charity in England and Wales, based in Coventry. It was registered in April 1987, 39 years ago. Its declared purposes cover general charitable purposes, which this site groups under grant-making and general purposes. It says it makes grants to individuals and makes grants to organisations.
In the financial year ending March 2026, Heart of England Retirement Organisation (H.e.r.o.) reported income of £24k and spending of £2,362, leaving 90% of income unspent that year. Across the 5 years on record, from March 2022 to March 2026, income grew from £21 to £24k (+114529%), an average of +482% a year. The sharpest change came in the year to March 2025, when income rose by 2110%. Over the whole period it spent 23% of the income it received.
Among 5,976 England and Wales charities whose main cause is grant-making and general purposes and that reported income, Heart of England Retirement Organisation (H.e.r.o.) sits at the 60th percentile: it is larger than about 60% of them. Against every charity in England and Wales with reported income it ranks in the 48th percentile. Charities of a similar size with the same main cause include Moyola Charity (£24k), Forton Parish Room and Village Institute (£24k) and Great Shelford Mobile Warden Scheme (£24k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Providing financial assistance to the elderly in our area of Balsall Common and nearby area
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Moyola Charity | Bromsgrove | £24k |
| Forton Parish Room and Village Institute | Shropshire | £24k |
| Great Shelford Mobile Warden Scheme | Cambridge | £24k |
| Teign Jazz and Blues | Devon | £24k |