D&ad
Analysis
D&ad is a registered charity in England and Wales, based in London. It was registered in March 1968, 58 years ago. Its declared purposes cover education/training and arts/culture/heritage/science, which this site groups under arts, culture, heritage and science. Legally it is a charitable company (Companies House number 00883234). It says it provides services.
In the financial year ending August 2025, D&ad reported income of £7.9m and spending of £7.8m, spending 99% of its income. Across the 5 years on record, from August 2021 to August 2025, income grew from £6.3m to £7.9m (+24%), an average of +5.6% a year. The sharpest change came in the year to August 2023, when income rose by 16%. Over the whole period it spent 90% of the income it received.
Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, D&ad sits at the 99th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include The Federation of London Youth Clubs (£7.8m), London Film School Limited (£7.9m) and The Royal Welsh Agricultural Society Limited (£7.8m).
In its latest detailed accounts, income came from charitable activities 98% and investments 2.1%. Charitable activities took 100% of spending and raising funds 0.0%. Reserves of £6.8m would cover about 10 months of spending at that rate. It employed 52 people.
Income and spending
Where the income comes from
- Charitable activities 98%
- Investments 2.1%
- Other 0.0%
In the charity's own words
Education of the community by encouraging the understanding, appreciation and commission of good design and advertising in communications media of all kinds by providing, presenting, organising and managing exhibitions, publications, tours of various British and foreign cities, classes, lecturers, seminars, tutorials and other educational activities.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Federation of London Youth Clubs | London | £7.8m |
| London Film School Limited | London | £7.9m |
| The Royal Welsh Agricultural Society Limited | Builth Wells | £7.8m |
| Belgrade Theatre Trust (Coventry) Limited | Coventry | £7.9m |