New Diorama
Analysis
New Diorama is a registered charity in England and Wales, based in London. It was registered in November 1979, 47 years ago. Its declared purposes cover education/training and arts/culture/heritage/science, which this site groups under arts, culture, heritage and science. Legally it is a charitable company (Companies House number 01453811). It says it makes grants to organisations, provides buildings/facilities/open space and provides services.
In the financial year ending March 2025, New Diorama reported income of £1.4m and spending of £1.5m, spending 113% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income grew from £616k to £1.4m (+121%), an average of +22% a year. The sharpest change came in the year to March 2022, when income rose by 119%. Over the whole period it spent 101% of the income it received.
Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, New Diorama sits at the 96th percentile: it is larger than about 96% of them. Against every charity in England and Wales with reported income it ranks in the 95th percentile. Charities of a similar size with the same main cause include Audioactive (£1.4m), The New Theatre Royal-Trustees (Portsmouth) Limited (£1.4m) and Corby Cube Theatre Trust (£1.4m).
In its latest detailed accounts, income came from charitable activities 65%, trading 7.9% and donations and legacies 6.4%. Charitable activities took 90% of spending and raising funds 0.0%. Reserves of £88k would cover about 1 months of spending at that rate. It employed 10 people.
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Donations 6.4%
- Charitable activities 65%
- Trading 7.9%
- Investments 0.1%
- Other 21%
In the charity's own words
To promote, maintain, improve and advance public education through dramatic performance in all forms, to make the arts relevant to the community.To provide recreation/leisure time with the object of improving conditions of life inclusive of youth, age, infirmity, disablement, poverty or social and economic circumstances and that such facilities shall be available to the public at large.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Audioactive | West Sussex | £1.4m |
| The New Theatre Royal-Trustees (Portsmouth) Limited | Portsmouth | £1.4m |
| Corby Cube Theatre Trust | Northampton | £1.4m |
| The English Concert | London | £1.4m |