History of Advertising Trust
Analysis
History of Advertising Trust is a registered charity in England and Wales, based in Raveningham. It was registered in July 1978, 48 years ago. Its declared purposes cover education/training, arts/culture/heritage/science, environment/conservation/heritage and economic/community development/employment, which this site groups under arts, culture, heritage and science. Legally it is a charitable company (Companies House number 01354445). It says it provides services, sponsors or undertakes research and acts as an umbrella or resource body.
In the financial year ending December 2025, History of Advertising Trust reported income of £452k and spending of £392k, spending 87% of its income. Across the 5 years on record, from December 2021 to December 2025, income grew from £345k to £452k (+31%), an average of +7.0% a year. The sharpest change came in the year to December 2025, when income rose by 28%. Over the whole period it spent 97% of the income it received.
Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, History of Advertising Trust sits at the 91st percentile: it is larger than about 91% of them. Against every charity in England and Wales with reported income it ranks in the 89th percentile. Charities of a similar size with the same main cause include New Perspectives Theatre Company (£451k), The Thames Festival Trust (£452k) and Manchester Jazz Festival (£451k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| New Perspectives Theatre Company | Nottingham | £451k |
| The Thames Festival Trust | London | £452k |
| Manchester Jazz Festival | Manchester | £451k |
| Exhibition Road Cultural Group | London | £453k |