The Brand Trust
Analysis
The Brand Trust is a registered charity in England and Wales, based in London. It was registered in December 1977, 49 years ago. Its declared purposes cover general charitable purposes, which this site groups under grant-making and general purposes. Legally it is a charitable trust. It says it makes grants to organisations.
In the financial year ending April 2025, The Brand Trust reported income of £41k and spending of £24k, leaving 42% of income unspent that year. Across the 5 years on record, from April 2021 to April 2025, income grew from £23k to £41k (+79%), an average of +16% a year. The sharpest change came in the year to April 2024, when income rose by 325%. Over the whole period it spent 129% of the income it received.
Among 5,976 England and Wales charities whose main cause is grant-making and general purposes and that reported income, The Brand Trust sits at the 68th percentile: it is larger than about 68% of them. Against every charity in England and Wales with reported income it ranks in the 57th percentile. Charities of a similar size with the same main cause include Stone King Foundation (£41k), Ava Marie Foundation (£41k) and Hinckley and District Mencap Society (£41k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
To apply the income arising from investments for such charitable purposes as the trustees in their discretion from time to time determine.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Stone King Foundation | Bath | £41k |
| Ava Marie Foundation | Merseyside | £41k |
| Hinckley and District Mencap Society | Hinckley | £41k |
| The Maisi Foundation | London | £41k |