The Magic of Milly

Analysis

The Magic of Milly is a registered charity in England and Wales, based in Lichfield. It was registered in March 2023, 3 years ago. Its declared purposes cover general charitable purposes, which this site groups under children and youth development. Legally it is a charitable incorporated organisation (CIO). It says it makes grants to individuals, makes grants to organisations and sponsors or undertakes research.

In the financial year ending March 2025, The Magic of Milly reported income of £33k and spending of £31k, spending 95% of its income. Across the 2 years on record, from March 2024 to March 2025, income fell from £50k to £33k (-35%), an average of -35% a year. The sharpest change came in the year to March 2025, when income dropped by 35%. Over the whole period it spent 82% of the income it received.

Among 5,641 England and Wales charities whose main cause is children and youth development and that reported income, The Magic of Milly sits at the 74th percentile: it is larger than about 74% of them. Against every charity in England and Wales with reported income it ranks in the 54th percentile. Charities of a similar size with the same main cause include The Bradninch Town Trust (£33k), Excel Fund (£33k) and Forest of Dean Lions Club (CIO) (£33k).