Zero Ideas
Analysis
Zero Ideas is a registered charity in England and Wales, based in Ascot. It was registered in July 2022, 4 years ago. Its declared purposes cover environment/conservation/heritage, which this site groups under environment and conservation. Legally it is a charitable incorporated organisation (CIO). It says it provides advocacy/advice/information and sponsors or undertakes research.
In the financial year ending June 2025, Zero Ideas reported income of £32k and spending of £77k, spending 242% of what it took in. Across the 3 years on record, from June 2023 to June 2025, income fell from £68k to £32k (-53%), an average of -31% a year. The sharpest change came in the year to June 2024, when income dropped by 46%. Over the whole period it spent 74% of the income it received.
Among 4,574 England and Wales charities whose main cause is environment and conservation and that reported income, Zero Ideas sits at the 66th percentile: it is larger than about 66% of them. Against every charity in England and Wales with reported income it ranks in the 53rd percentile. Charities of a similar size with the same main cause include Sustainability and Environmental Education (£32k), The Devenish Bradshaw Charitable Trust (£32k) and Shropshire Hills Aonb Trust (£32k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Zero Ideas conducts primary and secondary research, and develops and disseminates materials, to challenge business and government thinking on climate action. We seek to introduce business and government leaders to research and ideas that will drive new mindsets and approaches, advancing the world's climate action.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Sustainability and Environmental Education | Stroud | £32k |
| The Devenish Bradshaw Charitable Trust | Salisbury | £32k |
| Shropshire Hills Aonb Trust | Craven Arms | £32k |
| East London Waterworks Park | United Kingdom | £32k |