Serendipity Artists Movement Limited
Analysis
Serendipity Artists Movement Limited is a registered charity in England and Wales, based in Leicester. It was registered in January 2015, 11 years ago. Its declared purposes cover arts/culture/heritage/science and human rights/religious or racial harmony/equality or diversity, which this site groups under arts, culture, heritage and science. Legally it is a charitable company (Companies House number 07248813). It says it provides human resources, provides services and provides advocacy/advice/information.
In the financial year ending March 2025, Serendipity Artists Movement Limited reported income of £958k and spending of £720k, leaving 25% of income unspent that year. Across the 5 years on record, from March 2021 to March 2025, income grew from £329k to £958k (+191%), an average of +31% a year. The sharpest change came in the year to March 2024, when income rose by 70%. Over the whole period it spent 86% of the income it received.
Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, Serendipity Artists Movement Limited sits at the 95th percentile: it is larger than about 95% of them. Against every charity in England and Wales with reported income it ranks in the 94th percentile. Charities of a similar size with the same main cause include The British Music Experience (£958k), Wolverhampton Arts Centre (£959k) and West Cliff (Tendring) Trust (£958k).
In its latest detailed accounts, income came from charitable activities 100%. Charitable activities took 46% of spending and raising funds 0.0%. Reserves of £391k would cover about 6 months of spending at that rate. It employed 9 people.
Income and spending
Where the income comes from
- Donations 0.0%
- Charitable activities 100%
- Investments 0.2%
In the charity's own words
Serendipity's mission is to promote, improve, develop and maintain appreciation of the arts for the public benefit, to advance education in the arts and different cultures and heritage for the public benefit, to promote equality and diversity for the public benefit through the arts including hosting events that profile diversity such as Let's Dance International Frontiers and Black History Month.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The British Music Experience | Liverpool | £958k |
| Wolverhampton Arts Centre | Wolverhampton | £959k |
| West Cliff (Tendring) Trust | Clacton-On-Sea | £958k |
| New Curators | London | £959k |