Everyday Magic
Analysis
Everyday Magic is a registered charity in England and Wales, based in London. It was registered in August 2012, 14 years ago. Its declared purposes cover education/training and arts/culture/heritage/science, which this site groups under arts, culture, heritage and science. Legally it is a charitable trust. It says it provides services and sponsors or undertakes research.
In the financial year ending August 2025, Everyday Magic reported income of £74k and spending of £49k, leaving 34% of income unspent that year. Across the 5 years on record, from August 2021 to August 2025, income grew from £47k to £74k (+59%), an average of +12% a year. The sharpest change came in the year to August 2023, when income rose by 19%. Over the whole period it spent 89% of the income it received.
Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, Everyday Magic sits at the 75th percentile: it is larger than about 75% of them. Against every charity in England and Wales with reported income it ranks in the 67th percentile. Charities of a similar size with the same main cause include The Heritage Group, Bellingham (£74k), Peter Marlow Foundation (£74k) and Stroud Choral Society (£74k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
WE WORK WITH ARTISTS AND TEACHERS IN STATE PRIMARY SCHOOLS IN LONDON TO DEVELOP AND DELIVER PROGRAMMES WHICH:- ABSORB AND INSPIRE CHILDREN'S IMAGINATION- INTRODUCE THEM TO A TREASURE TROVE OF STORIES AND SONGS FROM AROUND THE WORLD - DEVELOP THEIR SKILLS IN PERFORMANCE AND VISUAL ARTS - GROW THEIR CONFIDENCE, SELF-EXPRESSION AND ENJOYMENT IN USING AND EXTENDING THEIR LANGUAGE.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Heritage Group, Bellingham | Northumberland | £74k |
| Peter Marlow Foundation | London | £74k |
| Stroud Choral Society | Gloucestershire | £74k |
| Bournemouth U3a | Dorset | £74k |