First Choice Housing

Analysis

First Choice Housing is a registered charity in England and Wales, based in Swindon. It was registered in January 2011, 15 years ago. Its declared purposes cover accommodation/housing, which this site groups under housing and shelter. Legally it is a charitable trust. It says it provides advocacy/advice/information.

In the financial year ending January 2026, First Choice Housing reported income of £913k and spending of £888k, spending 97% of its income. Across the 5 years on record, from January 2022 to January 2026, income grew from £43k to £913k (+2042%), an average of +115% a year. The sharpest change came in the year to January 2023, when income rose by 317%. Over the whole period it spent 95% of the income it received.

Among 2,324 England and Wales charities whose main cause is housing and shelter and that reported income, First Choice Housing sits at the 88th percentile: it is larger than about 88% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include East Durham Community Initiatives Ltd (£912k), Adhisthana Trust (£932k) and Bradford Flower Fund Homes (£906k).

In its latest detailed accounts, income came from charitable activities 56% and donations and legacies 44%. Charitable activities took 95% of spending and raising funds 0.2%. Reserves of £134k would cover about 2 months of spending at that rate. It employed 5 people.