Museum of Brands

Analysis

Museum of Brands is a registered charity in England and Wales, based in London. It was registered in August 2002, 24 years ago. Its declared purposes cover education/training and arts/culture/heritage/science, which this site groups under arts, culture, heritage and science. Legally it is a charitable company (Companies House number 04402961). It says it provides advocacy/advice/information.

In the financial year ending December 2025, Museum of Brands reported income of £851k and spending of £1.0m, spending 123% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £801k to £851k (+6.2%), an average of +1.5% a year. The sharpest change came in the year to December 2023, when income rose by 24%. Over the whole period it spent 104% of the income it received.

Among 17,634 England and Wales charities whose main cause is arts, culture, heritage and science and that reported income, Museum of Brands sits at the 94th percentile: it is larger than about 94% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include The Albany Theatre Trust (£849k), Landmark Arts Centre (£851k) and The Oxford Literary Festival (£849k).

In its latest detailed accounts, income came from charitable activities 44%, trading 42% and donations and legacies 14%. Charitable activities took 60% of spending and raising funds 2.4%. Grants to other organisations totalled £1,600. Reserves of £169k would cover about 2 months of spending at that rate. It employed 11 people.