Keep Wales Tidy
Analysis
Keep Wales Tidy is a registered charity in England and Wales, based in Cardiff. It was registered in August 2000, 26 years ago. Its declared purposes cover environment/conservation/heritage, which this site groups under environment and conservation. Legally it is a charitable company (Companies House number 04011164). It says it makes grants to organisations, provides services and provides advocacy/advice/information.
In the financial year ending March 2025, Keep Wales Tidy reported income of £6.5m and spending of £6.5m, spending 99% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £3.9m to £6.5m (+67%), an average of +14% a year. The sharpest change came in the year to March 2022, when income rose by 48%. Over the whole period it spent 99% of the income it received.
Among 4,574 England and Wales charities whose main cause is environment and conservation and that reported income, Keep Wales Tidy sits at the 98th percentile: it is larger than about 98% of them. Against every charity in England and Wales with reported income it ranks in the 98th percentile. Charities of a similar size with the same main cause include Wiltshire Wildlife Trust Limited (£6.3m), The Richard Ormonde Shuttleworth Remembrance Trust (£6.8m) and The British Ecological Society (£6.3m).
In its latest detailed accounts, income came from charitable activities 99% and investments 1.1%. Charitable activities took 100% of spending and raising funds 0.0%. Reserves of £701k would cover about 1 months of spending at that rate. It employed 83 people.
Income and spending
Where the income comes from
- Donations 0.0%
- Charitable activities 99%
- Trading 0.3%
- Investments 1.1%
In the charity's own words
Keep Wales Tidy works for the improvement of local environments by 1. encouraging the public to act in a responsible manner; 2. supporting organisations that work for a cleaner and tidier local environment.3. promoting sustainable development, education and community action.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Wiltshire Wildlife Trust Limited | Wiltshire | £6.3m |
| The Richard Ormonde Shuttleworth Remembrance Trust | Bedfordshire | £6.8m |
| The British Ecological Society | London | £6.3m |
| Richard Shuttleworth Trustees | Bedfordshire | £6.8m |