WWF - UK

Analysis

WWF - UK is a registered charity in England and Wales, based in Woking. It was registered in June 2000, 26 years ago. Its declared purposes cover education/training and environment/conservation/heritage, which this site groups under environment and conservation. Legally it is a charitable company (Companies House number 04016725). It says it makes grants to organisations, provides advocacy/advice/information and sponsors or undertakes research.

In the financial year ending June 2025, WWF - UK reported income of £89.3m and spending of £96.1m, spending 108% of what it took in. Across the 5 years on record, from June 2021 to June 2025, income grew from £84.4m to £89.3m (+5.9%), an average of +1.4% a year. Over the whole period it spent 104% of the income it received.

Among 4,574 England and Wales charities whose main cause is environment and conservation and that reported income, WWF - UK sits at the 100th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 100th percentile. Charities of a similar size with the same main cause include Bre Trust (£64.8m), The Woodland Trust (£89.4m) and CDP Worldwide (£60.5m).

In its latest detailed accounts, income came from donations and legacies 84%, charitable activities 10%, trading 4.5% and investments 1.7%. Gifts in wills alone brought in £18.6m. Charitable activities took 72% of spending and raising funds 27%. Grants to other organisations totalled £34.2m. Reserves of £14.0m would cover about 2 months of spending at that rate. It employed 463 people.

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.