Keep Britain Tidy

Analysis

Keep Britain Tidy is a registered charity in England and Wales, based in Wigan. It was registered in September 1998, 28 years ago. Its declared purposes cover education/training, environment/conservation/heritage and economic/community development/employment, which this site groups under environment and conservation. Legally it is a charitable company (Companies House number 03496361). It says it provides human resources, provides services and provides advocacy/advice/information.

In the financial year ending March 2026, Keep Britain Tidy reported income of £16.3m and spending of £12.9m, leaving 21% of income unspent that year. Across the 5 years on record, from March 2022 to March 2026, income grew from £5.2m to £16.3m (+213%), an average of +33% a year. The sharpest change came in the year to March 2023, when income rose by 226%. Over the whole period it spent 79% of the income it received.

Among 4,574 England and Wales charities whose main cause is environment and conservation and that reported income, Keep Britain Tidy sits at the 100th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include C40 Cities Climate Leadership (£15.9m), Aquaculture Stewardship Council (£16.5m) and Tusk Trust Limited (£15.6m).

In its latest detailed accounts, income came from charitable activities 84%, donations and legacies 15% and investments 1.1%. Charitable activities took 98% of spending and raising funds 0.0%. Reserves of £5.6m would cover about 5 months of spending at that rate. It employed 66 people.