In Kind Direct

Analysis

In Kind Direct is a registered charity in England and Wales, based in London. It was registered in February 1996, 30 years ago. Its declared purposes cover general charitable purposes, which this site groups under children and youth development. Legally it is a charitable company (Companies House number 03155226). It says it provides services.

In the financial year ending December 2025, In Kind Direct reported income of £35.8m and spending of £35.5m, spending 99% of its income. Across the 5 years on record, from December 2021 to December 2025, income grew from £32.1m to £35.8m (+11%), an average of +2.7% a year. The sharpest change came in the year to December 2023, when income rose by 41%. Over the whole period it spent 100% of the income it received.

Among 5,641 England and Wales charities whose main cause is children and youth development and that reported income, In Kind Direct sits at the 100th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 100th percentile. Charities of a similar size with the same main cause include The Jagclif Charitable Trust (£33.0m), The London Early Years Foundation (£37.2m) and Vodafone Foundation (£18.1m).

In its latest detailed accounts, income came from charitable activities 96%, trading 2.0% and donations and legacies 1.8%. Charitable activities took 99% of spending and raising funds 1.0%. Reserves of £1.4m would cover about 0 months of spending at that rate. It employed 33 people.